Our initiatives

Japanese society faces a myriad of challenges as it grays at an unprecedented pace—a situation aggravated by the nation's low birthrate.

Many of Japan's regional communities are edging toward "extinction" due to rapid depopulation. Furthermore, Japan—the world's fifth-largest greenhouse gas emitter—is confronted by daunting tasks in its fight against global warming.

Experiencing these problems ahead of most other nations, however, will provide Japan with a prime opportunity to revitalize itself and spur much-needed growth. If it can overcome these challenges, we believe Japan will be blessed with new demand for its technologies and services that will propel new economic activities.

Solving these pressing issues will require a change of mind-set. We should nurture the notion that surmounting challenges such as global warming and an aging society—with the power of local communities working to improve the lives of their residents—will give rise to new demand and industries, boosting economic activity further. This mind-set holds the key to establishing a sustainable society.

This belief inspired us to create the Platinum Society Network in August 2010. The network aims to facilitate regional movements and orchestrate efforts to create eco-friendly, comfortable communities across Japan.

What is a

Developing nations generally regard advanced nations as a model they should emulate. Developed nations, on the other hand, must carve out their own future path. Japan no longer needs an overseas model on which to base its advancement and, therefore, must decide what kind of society it should create for its people.
We have developed a concept of the society we think Japan should aspire to establish. We call it a "Platinum Society." This is a dignified society that cares deeply for the environment; can comfortably secure resources it needs; can be participated in by men and women, young and old; provides spiritual fulfillment and material wealth; and offers fair employment opportunities. Through frequent discussions, our vision of a Platinum Society will keep evolving, as each community develops its own characteristics shaped by its historical background and geopolitical conditions.
It is impossible to foresee what will happen in the future. But one certainty is that we must take action to make a Platinum Society a reality.

  • Caring for the environment

    Rebuild a natural environment in which humans live comfortably and harmoniously coexist with nature.

  • Securing resources

    Improve energy efficiency, exploit natural energy and establish a recycling-based system.

  • For men and women,
    young and old

    Encourage personal development throughout their lives; increase opportunities for participation in a society in which people can live healthily and without anxiety about their elderly years.

  • Spiritual fulfillment and
    material wealth

    Rebuild a natural environment in which humans live comfortably and harmoniously coexist with nature.

  • Employment opportunities

    Create new industries through innovation.

Profile of President

Hiroshi Komiyama

President, Platinum Society Network
Chairman, Mitsubishi Research Institute, Inc.
The 28th President of the University of Tokyo
B.A., M.A. and Ph.D. degrees in chemical engineering from the University of Tokyo (Post-doctoral fellow at the University of California, Davis, in 1973-74)